Using a wider range of sources than ever before, Qorbis transforms data into deep insights, delivering rich 360 customer profiles that are the ‘secret sauce’ of successful brands.
Understanding your customers is no longer a mere advantage - it’s a necessity. Brands and businesses that harness comprehensive data to build 360 customer profiles are not only surviving but thriving. These profiles provide a holistic view of customers, gleaned from multiple data points, and can significantly impact how organizations engage, retain, and grow their customer base.
What Are 360 Customer Profiles?
A 360 customer profile is an all-encompassing view of a customer, built using a wide range of data sources. Unlike traditional customer profiles that may rely solely on demographic or historical purchasing information, 360 profiles integrate behavioral, transactional, and engagement data, giving businesses a richer and more detailed understanding of their audience.
Instead of just knowing a customer’s age, gender, or purchase history, this allows a business to understand when a customer is most active online, the types of content they prefer, how they respond to promotions, and even their payment behaviors. The result is a deeper, more actionable insight into customer preferences and potential future behaviors.
How Are 360 Customer Profiles Built?
The creation of 360 customer profiles involves collecting and analyzing data from multiple touchpoints. These can include:
Web and app engagement data. Tracks how users interact with content, what they view, share, or react to.
Transaction data. Monitors purchase behaviors, including the frequency of purchases, payment methods, and spending patterns.
Customer service interactions. Insights gained from communications, feedback, and support inquiries.
Social media activity. Analyzes likes, shares, comments, and follows.
Email and direct marketing response rates. Evaluates how recipients interact with marketing campaigns.
The more data points integrated into these profiles, the richer and more detailed the insight becomes. This is where the power of technology, especially artificial intelligence (AI), comes into play. AI algorithms can process massive amounts of data efficiently, identify trends, and generate actionable insights that would be impossible to derive manually.
Qorbis: Revolutionizing 360 Customer Profiles
Qorbis’ Fan Engagement Platform takes the concept of 360 customer profiles to the next level. By integrating data from an unprecedented range of sources—including content engagement and payment transactions—Qorbis provides organizations with unparalleled insights into their audiences.
1. Content Engagement Analysis. Qorbis tracks user interactions with various types of content, such as articles, videos, and promotions via the Fan Engagement Apps it rolls out for clients. This helps brands understand what resonates with their audience, enabling them to tailor future content and marketing campaigns for maximum impact.
2. Payment Transaction Data. Unlike other platforms, Qorbis incorporates payment data as a core component of its profiling. This allows organizations to gain a deeper understanding of purchasing behavior, such as average spend, transaction frequency, and preferred payment methods. These insights can help refine product offerings, identify high-value customers, and develop targeted loyalty programs.
3. AI-Powered Insights. The platform’s AI capabilities are designed to track, analyze, and learn from data across multiple channels. This approach builds comprehensive, real-time customer profiles that businesses can leverage to make informed and timely decisions. Whether it’s adjusting the timing of campaigns, offering personalized promotions, or identifying potential churn risks, Qorbis’ technology ensures brands are one step ahead.
Benefits of Rich 360 Customer Profiles
Enhanced Personalization. By having an all-encompassing view of customers, businesses can offer highly personalized content, offers, and recommendations that resonate on an individual level.
Improved Customer Retention. With deeper insights into customer preferences and behaviors, brands can anticipate needs and provide value at key touchpoints, improving loyalty and long-term retention.
Optimized Marketing Strategies. Access to a wealth of data enables more precise segmentation and targeted campaigns, reducing ad spend waste and boosting ROI.
Better Product Development. Understanding customer preferences helps businesses refine existing products and develop new offerings that meet actual demand.
Increased Revenue Opportunities. The ability to track transactional and behavioral data opens up new possibilities for cross-selling and upselling, ensuring that organizations maximize each customer relationship.
The Qorbis Advantage
Qorbis’ world-first Fan Engagement Platform connects the dots to reveal the bigger picture. By merging content engagement data with transaction data and using AI to track and analyze these sources, Qorbis delivers a comprehensive ecosystem that goes beyond conventional analytics. This means businesses can drive merchandise sales, enhance sponsorship ROI, and deepen fan engagement with a level of insight previously unattainable.
In a market where consumer attention is fragmented across numerous channels, having access to holistic and actionable insights is crucial. Qorbis empowers businesses to understand their audience like never before and to make decisions that foster growth, loyalty, and innovation.